Donald Trump won the presidency in the wee hours of the morning of Nov. 9 to the shock of many people, including election forecasters. The poor quality of the big data used to create their forecasts may account for why so many people did not anticipate the election results.

The Hillary Clinton campaign is building on President Obama’s efforts in 2012 to create an edge over Donald Trump by using data mining to influence voters and affect the course of the presidential election. Data mining can target individuals and tailor political advertisements to show voters what they’ll most likely want to hear about. For […]