Federal CIO Clare Martorana said today that good customer experience (CX) in government starts with “meeting people where they are,” and doing so equitably in order to build back trust in government.

Data can come in many forms – census data, tax information, even video footage – but whether data is structured in a spreadsheet or unstructured in myriad other forms used to be the key determinant in what insights could be drawn from it.  Not anymore.